It is funny talking to people and reading articles about location-based mobile advertising. I have recently read some articles talking about “geo-aware marketing” dating back to the late 90’s that combined some geo location capabilities along with text messages to present people with coupons that they would not necessarily use immediately but could save for some later time. It is funny to me because here we are in 2010 and this is still something on the table that has yet to really be solved.
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