We use the term Hyper-Location Based Ads when describing the AdSpeek platform because we wanted to emphasize our focus on ads that are calling you into locations are you. We are not talking about buying a computer from an online retailer. We are talking about buying a pizza from the shop down the road, going to the concert up the street, working out at the gym around the corner. These ads call to action and give people the opportunity take advantage of them now.
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What does Hyper-Local mean?
2010 the year of the location?
Given my last post about the rise and fall of location it is timely that I saw an article from GigaOm regarding 2010 being the year of location.
I have included the articles here for your reading pleasure:
“Everything You Ever Wanted To Know About Location”
The rise (and fall) of location based mobile advertising
It is funny talking to people and reading articles about location-based mobile advertising. I have recently read some articles talking about “geo-aware marketing” dating back to the late 90’s that combined some geo location capabilities along with text messages to present people with coupons that they would not necessarily use immediately but could save for some later time. It is funny to me because here we are in 2010 and this is still something on the table that has yet to really be solved.
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Apple Announcement
We received tons of emails asking how the recent announcement from Apple about not using CoreLocation in your app unless it is beneficial. You can see the post here. It definitely seems to be a play to promote their recent acquistion of Quattro Wireless. They want a bigger piece of the pie. Fair enough, at first we were quite confused and although I have not gotten an official word on this here is my take. It seems to be aimed at preventing applications that do not use or require location information from enabling simply to integrate location-aware ads. So imagine a game identifying farm animals. This does not require location, but if they enabled location simply to leverage location-aware ads, it appears Apple would reject it. However if you have an app like SOHOInMyPocket that is an application that uses location heavily in order to provide benefit to their users, then they could leverage location-aware ads.
This is our take on this announcement.
Appcelerator Titanium
I have been working with Appcelerator’s Titanium Developer over the past couple of days and I must say I am very impressed. Some people liken it to PhoneGap in that you write code in javascript, css, and html but that is where the comparison stops in my opinion. They both do generate native apps that can be installed onto the iPhone and Android. (Titanium does not yet support BB). Titanium provides a lot of native looking widgets that you would otherwise have to create yourself in PhoneGap. I did run into an issue the other day though with trying to use the API.info() for logging. It seemed to be an issue in the builder.py which a friend of mine and I fixed and blogged about here.