I just got done reading an article from RWW. The title of the article is: Location Based Ads a Goldmine, Says Survey – 50% of Users Take Action. So you can imagine this headline when I saw it in Google Reader immediately caught my attention, made me slobber all over myself, and fall off my chair.
I love this part especially:
“Perhaps more surprising is the level of engagement between these location-based service users and the geo-targeted ads. Nearly half of those who noticed ads while using a location-based service took some action.”