AdSpeek

A recent article on Techcrunch brings up the issue and you can read more about it here: http://techcrunch.com/2010/04/17/open-database-places/

With the proliferation of location and how many apps and products are being formed around location. A big part of that is points of interest data. Applications like Foursquare, Gowalla, … all require information for places around you. Now you would think this would be a lot easier to get and you can use Google to search places by category or by some query term to return places around you. You could also license data from places like Localeze or InfoUSA. The problem is see with the issue as it stands today comes down to 2 things:

1) Categorization
2) Uniquely identify a place

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As everyone has probably seen, Gray Powell is the guy who “accidentally” left his next-gen iPhone in a bar last month.

http://blogs.zdnet.com/BTL/?p=33292

One thing that is interesting is that he is former NC State University student. Living in the Research Triangle area it is interesting to see an NC State student doing some cool work at a “cool” company. It seems he was working on part of the phone that actually makes calls.

Although this was an unfortunate event and hopefully he was not punished too severely I hope to see more local students doing cool and interesting things.

We have created a video that shows how to use the AdSpeek SDK for tracking page views and/or ad views. Sometimes app publishers have their own ads or content they want to track. Using the AdSpeek SDK for tracking allows you to track that information along with location of where that information was displayed.

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Last night I created a YouTube showing how to use the AdSpeek SDK within an iPhone project with Interface Builder. The are several ways to create views for the iPhone. One of them is by creating the view in Interface Builder, hooking it up to a UIViewController and then populating the contents from code. This demo creates a simple iPhone project that does just that and shows how easy it is to integrate the AdSpeek SDK when defining the view through Interface Builder.

You can find more info at: http://developers.adspeek.com as well as in the README.txt that ships with the SDK, but there is nothing like a good ‘ole video to help out.

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We are happy to announce the GA of the AdSpeek iPhone v1.0 SDK.  This SDK comes pre-built with a sample project that shows off three possible uses of the SDK including an Interface Builder option, code generated view, and within a TableView.  It also includes a simple README.txt file for instructions on including it within your iPhone project.
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We received tons of emails asking how the recent announcement from Apple about not using CoreLocation in your app unless it is beneficial.  You can see the post here. It definitely seems to be a play to promote their recent acquistion of Quattro Wireless. They want a bigger piece of the pie. Fair enough, at first we were quite confused and although I have not gotten an official word on this here is my take.  It seems to be aimed at preventing applications that do not use or require location information from enabling simply to integrate location-aware ads.  So imagine a game identifying farm animals. This does not require location, but if they enabled location simply to leverage location-aware ads, it appears Apple would reject it. However if you have an app like SOHOInMyPocket that is an application that uses location heavily in order to provide benefit to their users, then they could leverage location-aware ads.

This is our take on this announcement.

I have been working with Appcelerator’s Titanium Developer over the past couple of days and I must say I am very impressed.  Some people liken it to PhoneGap in that you write code in javascript, css, and html but that is where the comparison stops in my opinion. They both do generate native apps that can be installed onto the iPhone and Android. (Titanium does not yet support BB). Titanium provides a lot of native looking widgets that you would otherwise have to create yourself in PhoneGap. I did run into an issue the other day though with trying to use the API.info() for logging. It seemed to be an issue in the builder.py which a friend of mine and I fixed and blogged about here.

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