We use the term Hyper-Location Based Ads when describing the AdSpeek platform because we wanted to emphasize our focus on ads that are calling you into locations are you. We are not talking about buying a computer from an online retailer. We are talking about buying a pizza from the shop down the road, going to the concert up the street, working out at the gym around the corner. These ads call to action and give people the opportunity take advantage of them now.
Not only do these types of ads provide benefit to the consumer but also to the app developer. No longer does an app developer who is providing local content have to settle for ads that distract and do not fall in line with their application.