It is funny talking to people and reading articles about location-based mobile advertising. I have recently read some articles talking about “geo-aware marketing” dating back to the late 90’s that combined some geo location capabilities along with text messages to present people with coupons that they would not necessarily use immediately but could save for some later time. It is funny to me because here we are in 2010 and this is still something on the table that has yet to really be solved.
At AdSpeek whether or not we have found a solution only time will tell, but at least we are putting a stake in the ground and testing our hypothesis about how much advertisers are will to pay for these ads. Will CPC or CPM be more successful or something totally different. We feel that the only true way to find out is to take an educated guess, make it simple, and start learning. And that is what we are doing with our soon-to-be-public iPhone SDK our hypotheses will be tested and new data will be gathered.
The rise (and fall) of location based mobile advertising
2 Responses to “The rise (and fall) of location based mobile advertising”
admin on March 10th, 2010 8:08 am:
Frokostordning do you think that location-based mobile advertising is not on the rise or some other ideas?
Hm hm.. that’s very interessting but frankly i have a hard time determining it… wonder what others have to say..