We received tons of emails asking how the recent announcement from Apple about not using CoreLocation in your app unless it is beneficial. You can see the post here. It definitely seems to be a play to promote their recent acquistion of Quattro Wireless. They want a bigger piece of the pie. Fair enough, at first we were quite confused and although I have not gotten an official word on this here is my take. It seems to be aimed at preventing applications that do not use or require location information from enabling simply to integrate location-aware ads. So imagine a game identifying farm animals. This does not require location, but if they enabled location simply to leverage location-aware ads, it appears Apple would reject it. However if you have an app like SOHOInMyPocket that is an application that uses location heavily in order to provide benefit to their users, then they could leverage location-aware ads.
This is our take on this announcement.
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